Brands Expand Into New Niches With Care, but Not Without Risk – New York Times


New York Times
Brands Expand Into New Niches With Care, but Not Without Risk
New York Times
Sales will start in July, with the condos scheduled to open in 2021. The car company didn’t jump into the real estate business willy-nilly, though. It is part of a gradual brand extension that began with high-end jewelry in 2012, speedboats in 2015

Source: brands – Google News

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