Diageo: Brands can offer artists more freedom than record labels – Marketing Week


Marketing Week
Diageo: Brands can offer artists more freedom than record labels
Marketing Week
Fataar, who is responsible for Diageo’s Guinness brand partnering with rave event organiser Boiler Room to broadcast the Notting Hill Carnival, explained: “There is an interest among artists to move away from the traditional record label model and that

Source: brands – Google News

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