Digital ads aren’t working for big consumer brands – Yahoo Finance

Digital ads aren’t working for big consumer brands
Yahoo Finance
Wednesday’s disappointing results from the largest advertising agency in the world, WPP (WPPGY), were driven by a significant reduction in marketing budgets at packaged goods companies like Proctor & Gamble (PG) and Unilever (UL). And these cutbacksĀ …

Source: brands – Google News

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