For Brands, It’s Harder To Be Seen As Green – MediaPost Communications


MediaPost Communications
For Brands, It’s Harder To Be Seen As Green
MediaPost Communications
That’s because, in the last year, people’s emotional expectations of brands‘ sustainability efforts are up 33%, says Robert Passikoff, founder and president of the New York-based brand loyalty research consultancy. “People are paying attention to

Source: brands – Google News

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