Global Brands Are Taking More Control of Media Spending: WFA – AdAge.com (blog)


AdAge.com (blog)
Global Brands Are Taking More Control of Media Spending: WFA
AdAge.com (blog)
Global brands have tried to tighten control on media spending and reexamine their relationships with agency suppliers in the year since a bombshell report on media transparency from the Association of National Advertisers, according to a new survey

Source: brands – Google News

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