James Quincey, Coca-Cola CEO, on why brands have to take a stand – Financial Times


Financial Times
James Quincey, Coca-Cola CEO, on why brands have to take a stand
Financial Times
The significant shift in consumer preferences is evident in the brand value of Coca-Cola (as opposed to Coca-Cola the company), which has tumbled from the top position globally, as ranked by BrandFinance, to 27th over the past decade. That represents a …

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Source: brands – Google News

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