Nearly half UK consumers abandon brands due to poor corporate behaviour, finds study – The Independent


The Independent
Nearly half UK consumers abandon brands due to poor corporate behaviour, finds study
The Independent
Consumers are taking an increasing interest in the ethical practices of the companies they buy from, with almost half saying that they have abandoned brands due to poor corporate behaviour. A survey of 2,000 consumers published on Monday by media¬†…
Do corporate values matter? 40% of consumers abandon brands due to poor behavioursNetimperative
49% of consumers willing to pay more for a brand with positive valuesMarketing Tech
Consumers want socially conscious brands but don’t trust them to be ethicalCity A.M.

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