The Curious Case of L.L. Bean and the Rise of Social Brand Terrorism and Consumer “Brandgerism” – Forbes


Forbes
The Curious Case of L.L. Bean and the Rise of Social Brand Terrorism and Consumer “Brandgerism”
Forbes
Rather than hide and hope that it will blow over, the beloved and storied iconic American brand responded quickly with a statement by its Board Chairman, Shawn Gorman, who said “L.L. Bean does not endorse political candidates, take positions on
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